I’ve been struggling lately, trying to work out what to post on here. But you probably knew that already.
I moved away from my family lifestyle blog (of 4 years) for various reasons and last week I finally re-routed the URL to land directly here instead.
But 6 months in and I’ve kind of come unstuck.
Have I fallen out of love with blogging? No. I think my biggest problem is that I’m constantly trying to figure out what I have to offer that isn’t already out there.
The Comparison Trap
It’s an ugly word, right? It’s the thief of all joy and I’ve let it sneak up and bite me on the bum.
I’ve lost confidence on social media (not helped by my teenage daughter who has a habit of mimicking every single darn thing I put out there) the backbone to a blogger’s success. Apparently.
Everyone else seems to be increasing their followers daily, producing photographs that always look heaps better than mine and getting all the right hashtags in all the right places (as opposed to curves – shout out to Mika).
On top of that, there are thousands of amazingly beautiful pristine blogs with stunning photographs, written by younger, prettier, more inspiring people who have travelled the world, shared dinner with the latest celebrity chef and seem to be invited to all the fancy book launches. Oh and they always have hair to die for.
What does little old me have to offer in the light of all that? Who wants to read a blog written by a 40-something mum with greying roots, looking to find her place in the world now that her teenage offspring are spreading their wings further and higher as the days race by?
In short, comparison has got the better of me and that has seeped into this blog, robbing me of any kind of joy that it used to bring.
Because that’s what comparison does. And it’s probably the main reason why most people stop blogging, quit trying to better their photography skills or give up in that quest to bake tastier cakes.
Someone else is always doing it better, right?
Whilst in the midst of this midlife pity party, something came to me….
The only thing we all have to bring to the world is ourselves, that person that God created us to be with the unique voice/view of the world/likes and dislikes/opinions and experiences. That is the thing that will set us apart. Admittedly not everyone will like it but that’s life – we aren’t everyone’s ‘cup of tea’ and neither will our blog/photographs/opinions be.
Does the world really need another pristine white blog with black font and moody looking pictures, or the same regurgitated drivel that is written entirely for click bait or to raise a profile on google? I don’t want to see it, let alone write it!
The blogs I like are the ones where I get a glimmer of someone’s true self whether that be through heart-felt words, a unique sense of style, their personal opinion on a topical debate, a favourite room in their house (assuming it doesn’t just look the same as everyone else’s). Anything where a little bit of their personality shines through.
I want to see the real person.
Just Be You
So the answer to my question ‘What on earth do I have to offer?‘ is simple: me, my life, my home, my thoughts, my style, my words, my opinions.
When I started this blog, I wanted a complete change of direction but guess what? I’m still me!
We can get so caught up in being shiny, making sure that we are showing our ‘best side’ and that what we present is perfect, that in the end we stop sharing anything at all.
I think that’s what has happened to me and I don’t want it to happen to you.
So this is my challenge to us all: let’s give comparison the boot. And by the way, this little motto applies to any situation in life…
So here’s a couple of questions that I am hoping you might take the time to answer:
- What would make you want to return to a blog again and again, or sign up to follow regularly?
- What makes you go off a blog (let’s hope it’s not whinging!)?
- Which kind of posts do you enjoy reading on my blog?